Understanding the terminology

Sustainability can be a vague and complex theme. We want to be as clear as possible about how we interpret the leading definitions to prevent misunderstandings or greenwashing.

Organic & Inorganic Materials

Organic and inorganic materials are two broad categories used to classify substances based on their chemical composition and structure. The classification is based on the presence or absence of carbon-hydrogen bonds.

  • Organic materials are typically derived from living organisms or their byproducts. (E.g: carbohydrates, proteins, fats, oils, etc.) Inorganic materials are derived from minerals or non-living sources. (E.g: metals, minerals like limestone and mica, glass, salts, etc.)


Bio-based technology refers to the utilization of renewable biological resources, such as plants, algae, and microorganisms, to develop products or materials.
These materials are considered more environmentally friendly and sustainable than their traditional, petroleum-based counterparts, as they are made from renewable resources and often have a lower carbon footprint.


Biodegradability refers to the ability of an organic material to be broken down and decomposed by natural processes (bacteria & microorganisms) into elements found in nature within a specific time frame. Besides that, inorganic materials are excluded from the biodegradation definition because they do not contain Carbon and Hydrogen bonds.

Biodegradability is a key characteristic of the organic compounds in our biobased coatings. When these coatings reach the end of their lifecycle or need to be removed, they naturally break down into harmless organic compounds and become nutrients for the environment. This is the lifecycle journey of the starch beginning from the earth and ending in the earth.

(Acute) toxicity

Acute toxicity refers to the harmful effects caused by a substance resulting from either a single exposure or multiple exposures over a brief period, typically less than 24 hours. To be categorized as acute toxicity, adverse effects must manifest within 14 days of exposure to the substance. 

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